60-minutes. No slides. Real talk.
Every V12 engagement begins the same way. You submit a short intake. Joe reviews it personally. If there is a fit, we move to a paid one-hour chemistry call and decide together from there.
Three steps to the call.
The intake is free and reviewed personally by Joe. The chemistry call is one hour at one hundred dollars, credited in full toward your first month if we engage. Here is what the path looks like.
A short set of questions about who you are, what you are working on, and what you are trying to become. Fifteen minutes to complete. Honest answers only; vague answers cost you the assessment.
Every intake is read by Joe directly. No assistants, no filters. He decides whether V12 is the right fit for the work, and whether there is roster space. You hear back either way.
If selected, an email invitation to a one-hour paid chemistry call ($100, credited to your first month on engagement). If not selected, an honest email with the reason and, when possible, a better resource for what you are after.
One hour. Four phases. No theater.
A chemistry call is not a sales call. It is a structured conversation designed to tell both of us, honestly, whether V12 is the right tool for the work you are trying to do. Here is how the hour is spent.
Structured intake. We walk the current state: presenting problem, who is involved, what has already been tried, what is at stake if nothing changes, and what "resolved" actually looks like for you. Fifteen minutes of clarity, not chit-chat.
Joe matches what you described against two decades of operating through Fortune 500 delivery, military command, and intelligence work. He names the pattern, shares what he has seen work and fail in comparable situations, and confirms whether the match feels right to you.
If it is a fit, we sketch the engagement live: cadence, duration, who is involved, what graduation looks like. If it is not a fit, Joe says so specifically, explains why, and points you toward the right resource instead.
By the end of the hour, we are either both moving forward with a named next step, or we are both free to pursue what we actually need. No "let me think about it" purgatory. No follow-up drip. Elite coaches close or release.
Bring the real question. V12 handles the rest.
No deck. No polished elevator pitch. No perfectly-framed question.
Bring the actual situation. The promotion you are trying to earn. The team member you are trying to develop. The pivot you keep almost making. The pressure that is not letting up.
The more honest the input, the sharper the conversation.
Everything discussed on a chemistry call is held in full confidence, whether you engage with V12 afterward or not.
V12 is not a fit for everyone, and V12 says so on purpose.
The deliberately small roster is not marketing language. It is how the coaching holds its edge. Here is who V12 is built for, and who it is not.
Ready to do the real work.
- Willing to commit to six months minimum
- Bringing a real career or delivery outcome you want to move
- Open to honest feedback, including the kind that stings
- Prepared to invest time between sessions, not just during them
- Looking for a coach, not a cheerleader
Looking for something else.
- Wanting a quick hit or a one-off strategy session
- Not prepared to be honest about what is actually happening
- Looking for validation rather than transformation
- Unable to commit to weekly or bi-weekly cadence
- In active crisis requiring licensed clinical support
Apply to Work With V12
Fifteen minutes of honest input. Joe reads every submission personally and responds within two business days with either an invitation to the chemistry call or an honest redirect.
The intake itself is free. If selected, the chemistry call is one hour at one hundred dollars — credited in full toward your first month on engagement.
Existing V12 clients, media, partnerships, or other inquiries that are not a program application can reach Joe directly.
If you are the kind of person V12 is built for, you already know.
Submit the intake above. Joe will handle the rest.